The Mercedes-Benz Mobility strategy: Our pathway to the future

We are a driving force in our sector, and we are firmly focused on the major trends of our time: electrification, sustainability, digitalisation and artificial intelligence.

We want to be the company of choice for our customers — for financing and leasing contracts, for fleet management and flexible rental and subscription services as well as insurance, charging and other vehicle-related services. Our strategy focusses on our customers. We offer an ecosystem that revolves around their mobility and is tailored to their needs.

Our five strategic action fields

At Mercedes-Benz Mobility, have defined five focus areas for our business that will allow us to continuously improve our services and be an attractive employer.

Electrify our future

We make it as easy and convenient as possible for our customers to transition to electro mobility. With our rental and subscription offers, electric cars can be used without long-term commitments. When a leasing contract expires, we support the transition to electric vehicles. Building upon existing charging infrastructure, we are establishing a high-power charging network that ensures easy and fast charging. We enable that charging in public, at home, and for business use cases becomes a comfortable, reliable, and secure experience. The future is electric, and we are driving it forward!

Excite our customers

At Mercedes-Benz Mobility, our customers are at the centre of our focus. With seamlessly integrated products and services, we support them throughout the entire Mercedes-Benz customer journey and help them easily select their preferred options. We provide excellent service, not only digitally smooth but also through personal consultation when digital solutions reach their limits. Our goal is not just to meet expectations but to exceed them – both, online and offline.

Power up our business

To offer our customers best-in-class experiences, we prioritize state-of-the-art digital systems and automation. We are rapidly harmonizing our processes and system landscapes in the background to ensure that we can act quickly, reliably, and individually in our interactions with customers. We deliberately engage in technology partnerships to continuously develop our digital offering. Efficient processes and a highly-motivated team create the foundation for the excellent service we provide.

Go for data

We continuously optimize our products and services to offer our customers the best individualized options at any given time. Doing so, we rely on data analysis and artificial intelligence. Exceptional mobility services are based on data because they reflect the lifestyles and preferences of our customers. In this regard, data security and the consent of our customers to its usage are of utmost importance to us. At Mercedes-Benz Mobility, we are developing the necessary teams and skills and promoting a data-driven mind-set throughout the organization.

Imagine it, do it, live it

The most valuable asset in our company is our employees. They are the guiding star for the evolution of our corporate culture. Openness, integrity and respect, customer focus, financial and social responsibility, diverse and empowered employees, as well as a commitment to excellence and sustainability – these are our values. At Mercedes-Benz Mobility, we speak openly with each other, support one another, hold ourselves accountable, continuously learn, and evolve. All of this is built upon the most important foundation: trust.

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