Mercedes-Benz Mobility AG
Siemensstr. 7
70469 Stuttgart
Deutschland
Tel.: +49 711 17 0
E-Mail: mobility@mercedes-benz.com
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Represented by the Board of Management: Franz Reiner (Chairman), Jörg Lamparter, Susann Mayhead, Peter Zieringer
Chairman of the Supervisory Board: Harald Wilhelm
Commercial Register Stuttgart, No. HRB 737788
VAT registration number: DE 81 11 20 930
The behaviour of automotive customers has fundamentally changed in recent years. Digital platforms are increasingly shaping the path to vehicle acquisition. Contracts will be concluded online in the future - this is one result of this year's market study Global Trends in Automotive & Financial Services. The study also shows which types of drive and financial products respondents prefer and which needs determine their charging behaviour. The global preferences vary from region to region.
The most important study results at a glance, available with a click.
The market research agency Kantar has conducted the cross-brand study for the second time on behalf of Mercedes-Benz Mobility AG. The survey was carried out in Germany, the USA, and China. A total of 2,515 drivers of premium vehicles of various brands and models were surveyed, who have acquired their current vehicle with financial products or by direct purchase.