Mr Reiner, what does the name "Mercedes‑Benz Mobility" stand for?
The date 29 January 2022 marks a special day for our company. Daimler Mobility will become Mercedes-Benz Mobility. What does that mean exactly? What will “Mercedes-Benz Mobility” stand for, and what will be our focus in the future? In order to get detailed answers to these questions, we asked our CEO, Franz Reiner.
Mr Reiner, why will 29 January 2022 be a special day for Mercedes-Benz Mobility?
Following the spin-off of Daimler Truck and Daimler Truck Financial Services in December 2021, the time is now approaching when Daimler AG will become Mercedes-Benz Group AG — and Daimler Mobility AG will become Mercedes-Benz Mobility AG. This date was chosen deliberately: Carl Benz applied for a patent for his motor car on 29 January 1886.
What’s the first thing that comes to mind when you think of the future of Mercedes-Benz Mobility?
The clear focus on Mercedes-Benz cars and vans, which gives us the opportunity to continue our success story and become even more successful. Through this focus we’re making sure that we can adapt quickly within a rapidly changing environment. That way we’ll continue to be our customers’ first choice when it comes to mobility, financing and insurance services as well as the fleet business. At the same time, the values for which our customers appreciate us, such as integrity, sustainability and a commitment to excellence, will remain unchanged. That’s because we’re motivated by our desire to provide our customers with best-in-class mobility services — customer-centric, seamless and flexible.
Which of these aspects is the most important one, in your opinion?
That one sentence expresses so much: what we do, what we pledge, and how we act. But the phrase I would emphasise is "best-in-class mobility services". For us, "best-in-class" means that we offer better solutions compared to the competition. And when I talk about mobility services, I mean all of our products and services, which range from leasing and financing contracts to the subscription model, payment solutions, insurance policies and fleet management.
How will the new orientation of Mercedes-Benz Mobility benefit your customers?
In an increasingly digital world, our role as Mercedes-Benz Mobility is becoming increasingly important for Mercedes-Benz Group AG. The significance of online sales and digital services in the automotive industry is increasing day by day, and today a car is no longer just a vehicle — it’s a complete ecosystem. We are the leasing or financing partner of the Mercedes-Benz customers in direct sales, and through Mercedes pay we provide our customers with an online payment platform that’s easy to use. In addition, we are driving the development of vehicle-related digital services.
By focusing on cars and vans, we have also updated our corporate strategy. Our focus is now on five strategic action fields:
We enable a seamlessly integrated customer experience.
We are supporting the sustainable transformation to electric mobility, and our products are generating additional income from services.
We are automating and digitalising our processes.
We are evolving into a data-driven company.
We are strengthening our high-performance culture.
By systematically working in these strategic action fields, we are making sure we can continue to offer our customers best-in-class mobility, financing and insurance services in the future. We are proud of the fact that through these measures we will play an even bigger role in the success of the world’s most valuable luxury car brand.